What I mean by that is, we have 22 diverse, really powerful women gamers on the roster, and everyone that is official is actually a shareholder.” In addition to some of our senior executives, investors and advisors, we also provided equity. And it’s an incredible, not just a wage gap, but just massive disparity for especially black and brown women, but women in the industry. They haven’t even been paid their rates appropriately. A lot of these women have not had ownership before. It was important to us that if they’re going to be a part of this thing that’s on such a mission and a vision-driven company, they really bought in and were supported. We wanted them to make money off of brand deals. “We really felt that the pay-to-play in salaries was incredibly detrimental to the long-term health of the company for a couple of reasons,” she explains. As they built out the business model, they knew they wanted to provide a more profound value to their talent and content creators. She served as the senior strategic advisor and helped launch the Call of Duty League.Īround this time, Jacobs and Giangrande had a conversation about female gamers and the resources available to them. Activision Blizzard became one of Jacobs’ key accounts.
Also, it helped disruptive startups gain traction in their respective industries. Initially, the agency was intended to embed big brands more meaningfully in culture and more thoughtfully for the level and perspective of accountability.
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